12. Five ways to develop your online identity in order to increase your profile

  • Set your targets:
    any attempt to find a job, and so boost your profile, begins with an assessment of your strengths, weaknesses and wishes in order to clearly define your targets. For example, if you want to work in web marketing, highlight your online rather than offline experience so you don't mix your message.

  • Choose the right tool:
    blogs, social networks, Facebook, Twitter? The question is: which will you be most comfortable with? A blog may prove time-consuming and useless if you do not update it regularly. However, it is currently essential to have your profile on LinkedIn and Viadeo, even if you are more active on one network than another. Facebook, meanwhile, can be used for professional purposes provided you carefully manage your profile to avoid a mix between your private and professional life. Finally, Twitter has been shown to be a good signpost to a blog, and effective for sharing information.

  • Settle into the right rhythm:
    with a blog, Facebook or Twitter, a regular presence is better than an intermittent one. On LinkedIn and Viadeo, contribute to carefully-selected hubs (groups): prioritise regularly updated hubs with lots of members; avoid spreading yourself too thinly. When communicating with your contacts, do not use template messages: personalise your exchanges to establish quality links. Valid for all platforms: communicate about yourself and your activities while sticking to your targets (see point 1), remember to update your profile.

  • Monitor:
    what are people saying about you on the web? Do a quick Google search for your name. For regular updates, use the Google Alerts function. It sends you an email when you are mentioned online.

  • Pay attention to your image:
    avoid laying yourself bare, for example by discussing your private life or others’ and revealing details about your friends’ and family’s lives.

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