Analyst, Events Executive

Permanent contract|Hong Kong|Communication / Marketing

Analyst, Events Executive

Hong Kong, Hong Kong Permanent contract Communication / Marketing

Responsibilities

In coordination with the respective team members, the scope of responsibility covers:

Events strategy

Support in defining Hong Kong Events calendar in line with global guidelines with a structure based on Corporate client events (promoting the bank’s brand and culture), Business client events (promoting the bank’s business expertise and products), Social client events (relationship building without brand or business promotion), and Institutional events (all others)
Define and implement the necessary tools to support events activity, in alignment with global tools when applicable: events calendar, attendee and budget management, KPIs and reporting
Take briefs and translate objectives into events for Societe Generale’s internal or external audiences

Events organisation

Plan, coordinate and execute internal and external events (in-person/virtual/hybrid) from conception to completion, in coordination with business lines and/or marketing teams for the delivery of client events
Orchestrate and manage the relevant internal and external resources and stakeholders
Select appropriate vendors in compliance with the sourcing policy and initiate bidding process where relevant
Manage budgets and recharges

Events activity monitoring

Define events KPI and metrics
Follow-up and regular reporting on activity and impact
Ensure application of normative framework, including processes, controls, risk management and audits.

The role also implies to assist the other Communication team members in Hong Kong for other communication activities or other locations across Asia Pacific for their events strategy or delivery, as and when required. On-site support at events with some travel can be expected.

Profile required

Bachelor’s degree in communication, event management, marketing or related disciplines
Prior experience in event management in a fast-paced environment
Excellent command of both written and spoken English (competency in Cantonese/Mandarin is an advantage)
Flexible approach with strong relationship and adaption skills: a team player with ability to work and communicate effectively with all levels of organisation
Excellent organisational skills and exceptional attention to detail
Strong problem-solving, analytical and project management skills
Agile, curious and forward-thinking: ability to question and revisit any action
Proficient in MS Office tools (Excel, PowerPoint, Word); experience in event tools and platforms is a plus

BEHAVIORAL SKILLS

Team Spirit - Synergies: I make cooperation with colleagues in and outside my team a priority
Team Spirit - Open mindset: I listen and share my views and my expertise in an open mode
Innovation - Thinking out of the box/Creativity: I propose new ideas and solutions
Innovation - Technology: I adopt new technologies in the solutions and projects I work on
Responsibility - Courage: I express my convictions and make decisions with courage and respect.
Responsibility - Performance: I strive for high performance

Business insight

Societe Generale is one of the leading European financial services groups. Founded in 1864, we have been playing a vital role in the economy for over 150 years. With more than 148,000 employees based in 76 countries worldwide, we accompany 32 million clients throughout the world on a daily basis. Based on a diversified universal banking model, the Group combines financial strength with a strategy of sustainable growth.

ASIA PACIFIC (ASIA), as one of the Business Units of Societe Generale, operates in 12 locations across the Asia Pacific region, employing over 2,500 employees with the regional headquarter located in Hong Kong. Our activities here are centered on Societe Generale's Global Banking & Investor Solutions pole (GBIS), a major growth engine for the Group and a key pillar of Societe Generale's universal banking model. Our expertise in Asia Pacific ranges from Corporate & Investment Banking (Advisory, Financing and Global Markets) to Asset Management, Global Transaction Banking and specialised financial services like Equipment & Vendor Finance and Vehicle Leasing & Fleet Management.

Department Description

The Communication department of Societe Generale Asia Pacific ensures:

The definition and implementation of the communication strategy, in line with Societe Generale group communication and Asia Pacific overall strategy and objectives;
The promotion of Societe Generale’s brand, culture, values, and business expertise to its internal and external stakeholders in the Asia Pacific region across the different communication channels;
•The support for their communication of its corporate functions and business activities, principally in Financing & Advisory, Global Markets and Investor solutions, Asset Management, and Transaction Banking.

The Communication department consists of a team based in Hong Kong and dedicated teams in key locations: Mainland China, India, Japan, and Singapore for SE Asia. The department is structured around Communication leads to support key areas of focus – Corporate identity & commitments / Business strategy & expertise / Data & Innovation / Corporate & Social responsibility – and Channel experts across the following channels:

Editorial & Digital communication;
Media relations;
Branding & Advertising;
Partnerships & Citizenship;
Events.