Communications Lead, Global Markets, APAC

Permanent contract|Hong Kong|Communication / Marketing

Communications Lead, Global Markets, APAC

Hong Kong, Hong Kong Permanent contract Communication / Marketing


Based in Hong Kong, working under the supervision of the Head of Communications – Asia Pacific, the Communications Lead for Global Markets is responsible to define and execute the communication plan promoting the Global Markets and Investor Solutions expertise to all audiences. As such, the Communications Lead contributes to promoting SG’s business expertise in the region, through a key pillar of the Corporate & Investment banking activity.

Able to deliver across all channels of the communication mix, but with a particular emphasis on media relations, the Communications Lead will be in close contact with the senior management and experts in Global markets, including media & social media spokespeople, marketing and client coverage teams. The Communications Lead will also collaborate with other communication teams to ensure consistency with global strategy.

In more details, the scope of responsibility covers:

•    Coverage and promotion of corporate & investment banking expertise
As a transversal point of contact, the Communications Lead ensures the delivery of communication services, aiming notably at enhancing SG’s image on the Corporate & Investment banking activities, with a focus on - but not limited to - Global markets, Investor solutions and Asset management.

•    360-communication planning 
Leveraging market intelligence and connecting it with expert knowledge of the activity and its strategic objectives, the Communications Lead defines the appropriate communication plan (narrative, initiatives, calendar…) to support Global markets, integrating resource planning. Resources include teams, finances, processes, and vendors, as and where relevant.

•    360-communication delivery
The Communication Lead is responsible to deliver the communication plan and services for Global Markets, calling on collaboration of required expert team members, partners or vendors on the required communication channels, from owned to paid media, generating awareness and engagement among all stakeholders: Clients, Staff, internal / external Business partners, Investors, Regulators.

As part of the remit, the Communication Lead will facilitate the implementation of initiatives by the Country Communication Leads across the region, acting as an expert support for local promotion of Global markets.

•    Media relations management
As in constant contact with Media & Social media spokespeople, and to best coordinate on the use of market intelligence, the Communication Leads for Global Markets and for Financing, Advisory & Transaction banking will provide the media expertise required to deliver on the earned media channel of the communication mix.

As such, the Communication Lead will ensure management of the regional journalist community relevant to Global Markets, understanding that local set-ups will primarily own the relation with media in their country. The Communication Lead will also ensure relevant media press clippings and coverage report on the media activity, consolidating across the region.

Finally, the Communication Lead will ensure monitoring of the budget and respect of normative process, permanent supervision and controls on the media relations activity.

In parallel, working in strong coordination with the experts on owned and paid channels, the Communication Lead will be able to deliver on the full communication mix, from editorial to creatives and events.
•    Crisis management, process and controls
The Communications Lead will ensure management of reputational risks and crisis management situations on the remit of Global markets, liaising with Compliance and Legal teams.
The Communication Lead will also ensure application of normative framework, including processes, controls, risk management and audits, on the activities under scope.

The role also implies to assist the other Communication team members across Asia-Pacific as and when required.

Profile required

•    Ability to deliver integrated communication plans: transversal communication expertise and project management in communication
•    Strong writing skills: ability to formulate and craft key messages, strategic positions, managerial communications
•    Ability to anticipate reputational risk and manage crisis management situations
•    Ability to deliver in a matrix environment: ability to navigate and orchestrate in a complex organisation 
•    Strong banking knowledge and understanding of the financial investment industry
•    Strong relationship and adaptation skills: a team player with ability to work with all levels of staff in all business/support functions
•    Strong relationship with key financial media in Hong Kong 
•    Service-driven, dynamic and open-minded: a doer with ability to steer business/support functions towards a common goal
•    Agile, curious and forward-thinking: ability to question and revisit any action

Business insight

Company Description
Societe Generale is one of the leading European financial services groups. Founded in 1864, we have been playing a vital role in the economy for over 150 years. With more than 148,000 employees based in 76 countries worldwide, we accompany 32 million clients throughout the world on a daily basis. Based on a diversified universal banking model, the Group combines financial strength with a strategy of sustainable growth.

ASIA-PACIFIC (ASIA), as one of the Business Units of Societe Generale, operates in 12 locations across the Asia Pacific region, employing over 2,500 employees with the regional headquarter located in Hong Kong. Our activities here are centered on Societe Generale's Global Banking & Investor Solutions pole (GBIS), a major growth engine for the Group and a key pillar of Societe Generale's universal banking model. Our expertise in Asia Pacific ranges from Corporate & Investment Banking (Advisory, Financing and Global Markets) to Asset Management, Global Transaction Banking and specialised financial services like Equipment & Vendor Finance and Vehicle Leasing & Fleet Management. In addition, Societe Generale's Global Solution Centre (SGGSC) in Bangalore and Chennai offers customised business solutions to the Societe Generale Group globally including ASIA.

Department Description

The Communication department of Societe Generale Asia-Pacific ensures:
•    The definition and implementation of the communication strategy, in line with the company’s identity and objectives in the region, as well as with the directions and organisation given by Societe Generale group’s Communication division
•    The support of the wholesale banking strategy and expertise, principally in Corporate & Investment banking (Global Markets, Global Banking & Advisory, Global Transaction Banking), with Corporate & Social Responsibility and Innovation as key enablers
•    The promotion of Societe Generale’s brand positioning, its purpose, missions and values, to its internal and external stakeholders

The department consists of a team split across following locations: Mainland China, Hong Kong SAR, India, Japan, and Singapore for SE Asia. Structured around communication leads to support key areas of focus – Corporate identity & commitments / Business strategy & expertise / Data & Innovation / Corporate & Social responsibility – the department encompasses also expertise on the following channels:
•    Editorial and digital communications
•    Branding and advertising
•    Partnerships and citizenship
•    Media relations
•    Events

We are an equal opportunities employer and we are proud to make diversity a strength for our company. Societe Generale is committed to recognizing and promoting all talents, regardless of their beliefs, age, disability, parental status, ethnic origin, nationality, sexual or gender identity, sexual orientation, membership of a political, religious, trade union or minority organisation, or any other characteristic that could be subject to discrimination.

Reference: 21000RDO
Entity: Societe Generale Hong Kong Branch
Starting date: 2021/10/11
Publication date: 2021/09/08