Corporate Engagement Officer

 Hong Kong       Fixed term contract        Corporate and Investment Banking

Responsibilities


Responsibilities:


"Based in Hong Kong, working under the supervision of the Head of Communication - Asia-Pacific, the Corporate Engagement Communication executive is responsible for:

  • Ensuring the consistent use of brand and visual identity, defining key brand messages 
  • Supporting the definition and implementation of advertising creation and media-buy campaigns
  • Supporting the definition, implementation and activation of sponsorship assets for Hong Kong, creating engagement of all stakeholders and controllingteh 360-activation plans
  • In addition, providing brand, advertising, and sponsorship expertise and support to all regions 

The role is a temporary contract, until 31 July 2020.

The scope of responsibility covers all channels promoting Societe Generale’s image and activities in Asia, in coordination with the respective contact(s) of the regional communication team.

Branding & signage:

  • Custodian of brand & visual identity guidelines, and ensure local implementation for any usage, internally or externally
  • Ensure consistent use of brand (merchandising products, marketing, collaterals…) by providing framework, positioning and messages, guidelines, and creative delivery
  • Promote SG’s image, internally and externally, via visual communication: print, digital, video
  • Support building signage design and implementation

Creation & media-buy:

  • Contribute to advertising plan and support implementation
  • Create or brief creative agency
  • Coordination of media-buy plans
  • Contact of SG’s creative and media buy agencies and vendors, as appropriate

Surveys and metrics:
  • Contact and follow-up for any survey across the Asia-Pacific region
  • Identification of KPIs, ROIs, analysis and reports
Support on other pillars requiring brand & advertising expertise:
  • Partnerships: support branding & advertising activation of regional sponsorship platforms (e.g. Rugby World cup 2019)
  • Editorial & digital: contribute to UX via visual communication

Support the implementation of sponsorship strategy
  • Facilitate the activation of Group sponsorship and citizenship strategies and initiatives in the region and activation locally (HK): 
  • Identify and manage local partnerships in line with SG’s image in Asia Pacific, especially those from the French institutions (Consulate, Chamber etc.)
  • Create adhesion and engagement of all stakeholders with 360-activation plans where relevant

The role implies also to assist the other Communication team members across Asia-Pacific as and when required."



Profile Required


Qualification:


Academic Background And Certifications, Experience:

  • Master’s degree in communication, Advertising, or Social sciences 
  • At least 5 years’ experience in running advertising campaigns, ideally related to sponsorship platforms" 

Operational Skills:
  • Understanding of brand & visual identity management
  • Understanding of advertising concepts and media-buy strategies
  • Experience of media campaigns" 

Behavioral Skills:
  • Creative mindset in an already established strategic framework
  • Strong relationship and adaptation skills: a team player with ability to work with all levels of staff in all business/support functions
  • Service-driven, dynamic and open-minded: a doer with ability to steer business/support functions towards a common goal
  • Agile, curious and forward-thinking: ability to question and revisit any action;
  • Trustworthy and transparent" 

Business Insight


"Societe Generale is one of the leading financial services groups in Europe. Based on a universal banking model, the Group combines financial strength with a strategy of sustainable growth, putting its resources to work to finance the economy and its clients’ projects.

With our regional headquarters in Hong Kong – a core hub of the worldwide Societe Generale Group – we employ over 9,000 employees in the region. Our expertise here ranges from corporate and investment banking to asset management, securities services, global transaction banking and specialised financial services.

The Information Technology Department provides and maintains IT solutions to support the business’s growth. Finance Risk and Market Data is a regional team with 80 people based in Hong Kong, covering the Asia Pacific region. The development team drives the IT solutions for the Finance department across Asia Pacific, covering specifically Accounting and Regulatory Reporting projects across the locations."


Department Description

  • The Communication department of Societe Generale Asia-Pacific (APAC) is ensuring:
  • The definition and implementation of the Communication strategy in the region (approx. 9,000 staff across 12 locations), in line with Societe Generale group communication and Asia-Pacific overall strategy and objectives;
  • The promotion of Societe Generale’s brand, culture, values, and business expertise to its internal and external stakeholders in the Asia-Pacific region across the different communication channels;
  • The support for their communication purposes and issues of its corporate functions and business activities, principally in Financing & Advisory, Global Markets and Investor solutions, Asset Management, and Transaction Banking.

The Communication department consists of a team based in Hong Kong and dedicated teams in key locations: China, India, Japan, and Singapore for SE Asia. The department is structured around the following activities:
• Branding & advertising;
• Partnerships & citizenship;
• Media relations;
• Editorial & digital communication;
• Events."

We are an equal opportunities employer and we are proud to make diversity a strength for our company. Societe Generale is committed to recognizing and promoting all talents, regardless of their beliefs, age, disability, parental status, ethnic origin, nationality, sexual or gender identity, sexual orientation, membership of a political, religious, trade union or minority organisation, or any other characteristic that could be subject to discrimination.

Job code: 19000W4G
Business unit: Societe Generale Hong Kong Branch
Starting date: 27/12/2019
Date of publication: 05/12/2019
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Corporate Engagement Officer

Fixed term contract   |   Hong Kong   |   Corporate and Investment Banking