Lyxor ETF – Channel Marketing Associate – Italy

 London - Great Britain       Permanent contract        Corporate and Investment Banking


Description of the Business Line or Department

Lyxor Asset Management is a wholly owned subsidiary of the Societe Generale Group represented in the UK by Lyxor Asset Management UK LLP, that is authorised and regulated by the FCA.

With €140 billion of assets under management and advisory, Lyxor develops innovative investment solutions to answer long term challenges of asset management. Within Private Wealth Investments (PWI) department, the Marketing team’s mission is to promote investment solutions and funds for retail investors; these investment solutions and funds being marketed and sold through the SG Private Banking (SGPB) distribution channels.

Summary of the key purposes of the role

1. Help drive the marketing strategy and execution of local marketing plans in the region

  • Work with Head of Channel and Head of Marketing to define, develop and deliver the marketing strategy for Lyxor ETF in the country

  • Manage budget and relationships with external suppliers including media buying, design and event agencies.

    2. Deploy central content effectively, devise local content strategy

    -               Translate, adapt and socialise/deploy central content marketing initiatives locally – including weekly e-mails & tactical push e-mails

    -               Supervise and ensure delivery of content for local markets at appropriate time – co-ordinated with other markets across Europe

    -               Initiate suitable local content deliverables

    -               Develop local client communications through emails, local content, blogs, web when appropriate – keeping central calendar in mind at all times

    -               Manage external local writers when needed

    3. Help devise and implement advertising strategy

    -               Work with Head of Channel and media buying agencies to define relevant media schedule in order to maximise visibility with key target clients

    -               Innovate and find new ways to enhance display

    -               Deliver creatives / content for local markets with the support of a design agency

    -               Run permanent advertising via LinkedIn

    Summary of responsibilities 

    4. Build and implement event strategy to attract new clients and service those we have already

  • Select local 3rd party event sponsorships and negotiate packages

  • Work with Head of Channel to design high quality local client events – keeping central plans in mind at all times

  • Report on events success

    5. Co-lead press coverage

  • Work with Head of Channel, central Communications team and local media agencies to develop strategy for region and animate PR throughout the year

  • Feed ideas and topics to local agencies – ideally following central calendar

  • Use appropriate Lyxor spokespeople

  • Attend calls between journalists and spokespersons

  • Drive press events in partnership with Coms

    6. Bring more people into our world

  • Grow and nurture web traffic

  • Maintain local websites and deploy new campaigns at the right time

  • Update website via an internal CMS platform

  • Deliver reporting in partnership with Digital team

  • Provide content for Google PPC and monitor content ensuring it’s updated and reflective of our key push

  • Contribute to developing automation digital strategy and implement it locally

  • Contribute to development of lead generation and client acquisition strategies in partnership with Digital

Level of Autonomy and Authority

Florence has a senior role with a good level of autonomy.

Profile Required


Structuring skills

-Good knowledge of Wealth management and asset management environment

-Technical skills on financial instruments and portfolio management techniques

- Business driven approach

-Stakeholders management skills

-Project management skills

-Innovation and creativity skills

-Able to work in economy

-Good skills in writing and oral presentation

-Fluent in English and French

Why Join Us

If you feel you have the required experience and qualifications, then please apply to the SG Resourcing Team, and we will manage your application. At Societe Generale, we believe our people are our strength and are core to the success of our business. As such, we search for, recruit and appoint the best available person on the basis of aptitude and ability, regardless of sex, marital or civil partnership status, race, colour, nationality, ethnic or national origins, pregnancy, disability, age, sexual orientation, religion, belief or gender reassignment

Business Insight

People join for the impact they can have on us. They stay for the impact we have on them. A flatter structure offers visibility and exposure beyond that of our competitors, so you know our names, and we know yours. It's personable, human, and inspires success through passion. By encouraging open mindedness and a willingness to share ideas, we have adapted to market changes and thrived through innovation. Bringing words like “hard work” and “dedication” together with “community” and “respect” has enabled us to work collaboratively and build our future together. We call this Team Spirit and it's what makes us different. It's what makes you different.

All our positions are open to people with disabilities

Job code: 19000L4V
Business unit: Lyxor
Starting date: Immediate
Date of publication: 23/10/2019
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Lyxor ETF – Channel Marketing Associate – Italy

Permanent contract   |   London - Great Britain   |   Corporate and Investment Banking