Digital Marketing Product Manager
Responsibilities
Within the Remarketing department, your mission will be to develop our digital marketing, advertising and growth hacking activities around our e-commerce platforms for the resale and leasing of used vehicles to individuals and professionals (ALD Carmarket). You will be working in a young and dynamic agile structure with a start-up spirit, reporting to the Head of International Marketing & Data.
Job role
- Take the lead on central marketing initiatives and team management, ensure the framing, prioritization and "agile" deployment of new digital marketing projects and campaigns
- Implement international digital marketing actions, communication strategies, campaigns, KPI definition and other processes to achieve business and marketing defined objectives with management and subsidiaries in a B2B/B2C framework
- Optimize the SEO performance of the e-commerce platforms and manage paid advertising campaigns from A to Z
- Coordinate advertising campaigns via Google, Linkedin and Meta
- Ensure the "product management" of the Digital Marketing tools – Eloqua, mailjet, AB Tasty, SEO, advertising tools etc.
- Maintain/Enrich digital marketing key assets (segmentation/data engineering/Marketing Dashboard on Salesforce and Power BI) through the prospect/customer life cycle, make them apply in B2B/B2C and monitor/optimize country use
- Develop customer knowledge, analyze campaign results and make recommendations
- Train and guarantee functional support to subsidiaries on digital marketing tools
- Coordinate the different service providers, monitor the budget and ensure ROI
Profile required
To succeed in this role, you have the following skills and experience:
- Qualified lawyer with at least 8 years of relevant working experience within a reputable law firm and/or in-house within an international organization/financial institution.
- Solid knowledge of privacy and outsourcing rules and regulations and understands how these apply for an international group of companies operating in a financially regulated environment;
- Exceptional interpersonal, communication and influencing skills required to be effective across all levels in and outside of the international organization of Ayvens;
- A can-do mentality’; and Able to act swiftly in a fast-paced environment while maintaining the highest levels of quality, confidentiality, reliability and integrity
Business insight
Subsidiary of the Société Générale group, specialized in the automobile financial services, Ayvens, born from the combination of ALD Automotive and LeasePlan, is the leader of the Operational car leasing. Its range of services allows international companies to concentrate on their business line by delegating the financing, the management, and the maintenance of their car fleet.
The holding company, ALD S.A, is responsible for the development of the group and of the supervision of its activities in 44 countries where it is implanted. It brings a technical support for subsidiaries thanks to its role of coordination and favours the creation of synergies between countries and regions.
Customers looking for partnership expect from their lessor to act as a trusted advisor to help them make the right fleet management and sustainable mobility choices. This need is booming in a context of stronger relationship commitments from our customers and car industry fast changes.
We are an equal opportunities employer and we are proud to make diversity a strength for our company. Societe Generale is committed to recognizing and promoting all talents, regardless of their beliefs, age, disability, parental status, ethnic origin, nationality, gender identity, sexual orientation, membership of a political, religious, trade union or minority organisation, or any other characteristic that could be subject to discrimination.