Business DATA DESIGNER

A Data Designer, also known as a Data Model Designer or Data Visualisation Designer, is a data professional specialising in the creation and visual design of solutions based on data previously analysed by a Data Analyst. They transform complex datasets into clear, intuitive, and aesthetically pleasing visualisations to facilitate understanding and analysis by the company.

Data Design involves presenting data by creating visualisations that are comprehensible to everyone. The goal is to make data easier to read for the company. To achieve this, Data Design combines principles of graphic design, data visualisation and ergonomics, creating interactive and aesthetically pleasing interfaces.

A Data Designer can specialise in specific technical areas, such as:

• salesforce Data Architecture and Management Designer: This role involves designing and architecting the Salesforce software, a CRM tool that helps manage customer relationships to streamline processes and improve business profitability;
• marketing Cloud Data Designer: This role involves designing the Marketing Cloud, a suite of marketing tools that enables analysis and automation of interactions with customers and prospects across multiple channels;
• entity Data Model Designer: This role manages the organisation of data models.

The job description of a Data Designer includes the following tasks:

• creating data visualisations, also known as “DataViz”;
• designing user interfaces for data-based applications;
• creating prototypes and mock-ups to test and improve designs.

Given these tasks, a Data Designer must be a good communicator. They need to collaborate with business teams to identify, understand and translate their data visualisation needs.

Being a Data Designer requires the acquisition of solid and varied technical skills, such as:

• expertise in design and visualisation tools (e.g., Adobe Illustrator, Tableau, or D3.js);
• proficiency in programming languages related to data design, such as JavaScript or Python;
• a strong knowledge of data analysis and processing;
• excellent communication and storytelling skills;
• mastery of graphic design principles, UI/UX design, and ergonomics.

To become a Data Designer, one needs to obtain a university degree or a degree from a prestigious school, at the Bac +5 level, such as a master’s in graphic design, computer science or interaction design.
Specialisation can be achieved through training and certifications in UI/UX design or data visualisation.
Finally, to stand out to recruiters, gaining professional experience through internships or apprenticeships is highly recommended.

There are many careers in the data field. A Data Designer's career can evolve into other roles, particularly those with more responsibilities, such as:

• lead Data Designer;
• director of Data Design;
• director of User Experience.

If you develop a passion for data analysis, you might consider transitioning to roles like Data Engineer, Big Data Architect ou bien encore Business Analyst

In a typical day, a Data Designer attends meetings with business teams to understand their needs. After these discussions, they create prototypes and mock-ups to test various designs iteratively based on user feedback. They also manage the documentation of these design processes.

The average salary of a Data Designer varies depending on experience, geographical location and the industry of the company they work for. In France, for instance, a junior Data Designer can earn between €35,000 and €45,000 per year, while a more experienced (senior) Data Designer can earn upwards of €60,000 per year.